An interesting technical solution in creating a photograph is the use of an ultra-wide-angle lens with a focal length of 7.5mm and a viewing angle of 180°. This solution made it possible to expand the boundaries of the frame, and increase the foreground in relation to the background, thereby involving the viewer in the main character.

Correction of perspective, negative ( or barrel-shaped ) aligns the lines, and retains the effect of elongated foreground objects, adding dynamics to them, so the picture is easily readable for the viewer. In order to convey the early morning more clearly in the frame, color correction was used, as well as additional attributes diversified the picture making it more lively and at the same time fabulous

Demonstration work for visualization of modern computer technologies, artificial intelligence was used in the work, generating a dedicated part of the frame based on a text query. This modern method allows you to significantly reduce the time for retouching photos.
Color is one of the most important ways of manipulation - the stronger the color contrast, the more dynamic, energetic, and interesting the combination. The opposite shades enhance each other, the energy increases. In warm colors, calm forms of glossy execution are conveyed, in cold ones they are negatively opposite, playing on contrast.

In the revolution of photo processing, modern advertising does not require large budgets for the implementation of commerce

This is how I combined a raster and a vector image in my work. The idea of children is embedded in the subconscious — as the best, family car, which is already ready to conquer the expanses with you.
In choosing a color, I started from children's bright drawings, bright color has a positive effect on the perception of a potential client.

This series of works includes a picture reincarnated in extreme operating conditions, where the simplest and most ordinary image taken in the forest gets a chance for further life

The final work is done in a complimentary deep palette of colors, to separate the upper and lower parts of the frame, the main character is highlighted in color, as well as scale. Our consciousness is designed in such a way that it creates the illusion of movement in a static photograph, based on certain signs.
The effect of speed is achieved by adding flying clods of sand and dust from under the wheels. Additionally, the space allowed in and the construction of the frame from left to right enhances the dynamics in it.

By making photos more attractive and memorable, photographers use retouching, in other words, improve photos, this is the most popular method, due to saving time on the implementation of the same things during shooting. it has a huge number of difficulties, subtleties and variations of execution. In my style, I adhere to purity and idealization, which is facilitated by subsequent processing.

The first value of advertising is to attract the attention of buyers, over time, it becomes more difficult to attract a buyer, a lot of competition blurs the consumer's eye, for which photographers have to improve their skills, therefore, new trends in photomontage are increasingly being created in the genre of advertising photography.

A good example of the transformation of photography, to achieve such a result, it is important to think over the concept of the photograph in advance, in order to correctly expose the light sources in the studio and correctly fit the object into the background. A neutral background will allow you to cut out the object, and powerful studio sources will flood the frame with light, and make it possible to use closed diaphragms increasing the Depth of the Sharply Depicted Space.

A cute photo of a car, gives rise to a fantasy.
A multi-part preview concept.

And, the finished product, in which each unrelated photo finds common ground, artistic ways of highlighting are used in the frame - this is a diagonal arrangement, large-small, highlighting with tone, sharpness and light.
Light is of great importance in the work, the brightest parts of the frame first of all attract the viewer's gaze, which contributes to the manipulation and prediction of the trajectory of reading the photo.

Processing and shooting are an inseparable whole. Step-by-step work.
- Stage one. The technical component, working with the idea, implementation, composition, light, coloristics, etc.

The second component is the refinement of an artistic idea. There is no time limit in the elaboration of the material, as in the shooting itself, thus the smallest details of the frame are attracted to attention, and in various artistic ways the viewer's attention is concentrated in the elevation of the perfume bottle located on the gold leaf.

In my next experiment to create an atmosphere, I focused my attention on the car.

In order for the result to be more realistic, it is important to work out all the details. — like cracked glass, glare on the hood and on wet asphalt, smoke in the cabin and missing body parts. To understand these aspects and the physics of gorenje, I viewed a large number of burning cars, thereby touching only one object, from a bright bright photo, the image acquired a gloomy dramatic plot, changing the whole mood.

In this paper, I have shown a modern method of product demonstration. The product is photographed on a white background, and then integrated into a picturesque background. To work with this method, you will need knowledge of drawing light.

The fitting stage for merging frames.

Created the harmony of nature and the object, which seems to be part of the tree. The high degree of detail of all elements creates surrealism, Lighting effects play a key role, as well as yellow-orange shades make photography picturesque and attractive.
Together, all these elements and techniques, combined with modern computer technology, create a visually impressive photo that effectively attracts attention.